Public Relation Campaigns for Australian Media - MyAssignmenthelp

Question: Discuss about thePublic Relation Campaigns for Australian Media. Answer: Public relation campaigns have a long history of evolution in the Australian context. If you ever find a chance to look into the history of such campaigns you will be utterly surprised. You would be surprised to witness the variety of subjects that the public relation campaigns in Australia have encompassed in the past. An avid researcher would definitely find it interesting to explore the world of public relation campaigns in Australia, and she would be quite willing to indulge in the process of analyzing the true nature of the concerned campaigns. It must be noted in this regard that often, from the critical perspective, the public relation campaigns in Australia have been identified as interpretive means rather than factual ones (Sheehan, 2007). Moreover, the influence of the United States as the initiator of public relation campaigns in Australia should also be taken into account in terms of attributing such campaigns with symbolism rather than factualism. But whatever might be the nature of the Australian public relation campaigns, both its advocates and critiques have found it fit for the socio-political environments in which their inception took place. Since the arrival of the US forces in 1942 the realm of public relations and the related campaigns have remained largely dominated by the American public relation culture (Sheehan, 2007). This truth is undeniable and you are going to find the truth in the very nature of the Australian communication style. What can be more interesting for you to discover is the fact that in every phase of the evolution of human civilizations efforts of either promoting the ruler or the divine beings had been observed, and this promotional feature eventually paved the way for the emergence of modern public relation campaigns. In this context it the impact of the U.S. public relation style on the Australian public relation campaigning style should not be criticized; rather, it should be considered a natu ral process, keeping in mind the fact that modern public relation campaigns are actually the outcome of ancient influences, may it be the promotional campaigns of Alexander of Macedonia or the divine promotions of the pharaohs of Ancient Egypt. So, it should be taken as a natural phenomenon that one advanced society would be influenced by another advanced society in terms of promoting their cultural, social, political and economic resources. Though in the context of public relation campaigns in Australia, the major influence of the United States has again and again been pointed out; it would be impossible for an individual to deny the truth that such influence is natural and that; Australia also gave birth to pioneers who changed the face of public relations forever. The Australian pioneers reshaped the field of public relations and they brought about immense changes to the context by adding their indigenous charm to the spell that was cast by the U.S. public relation culture on the Australian counterpart. And it was this blending which gave rise to a unique public relations culture that has been, till date, References Sheehan, M. (2007). Australian Public Relations Campaigns: A select historical perspective 1899-1950. Australian Media Tradition, 2-23.